Dr. Richard J. Basch currently resides in the historic town of Oceanside, California. Dr. Richard, affectionately known as DR. B or RB to his students and colleagues, is the Executive Vice President of AMADA Senior Care, and the founder and CEO of GoodFran Franchise Consulting, LLC. Dr. Richard is a lifelong student of all things business, and routinely provides consulting services to franchise systems and small-to-medium size businesses (SMEs) regarding a host of small business-related topics.

Professional certifications include: Certified Franchise Executive (CFE), Project Management Professional (PMP), Certified Senior Advisor (CSA), and Nationally Certified Readmissions Professional (NCRP), among others.

Dr. Basch is also an active member of the International Franchise Association, the Project Management Institute, the National Readmission Prevention Collaborative, the Society of Certified Senior Advisors, and the Delta Epsilon Tau and Golden Key international honor societies.

As a sought-after, C-level business performance strategist with a long track record of driving small business revenue and profitability, Dr. Basch has consulted with well over 1,000 small businesses since founding GoodFran Franchise Consulting in 2012. From team building and coaching, to strategic alliances and sales strategies, Dr. Basch is a passionate advocate of small businesses, and in particular, the senior care sector. In addition to his business and consulting-related accomplishments, Dr. Basch is a best-selling author, and his book Behind the Franchise Curtain – The Ten Key Elements of Franchising has garnered national attention and praise