“Dear Dr. Cheryl Lentz: As we are working towards completing my book, I find that your editing is very thorough and detailed. I wish many college professors can learn from your style”. Zack Hasan, Ph.D., P.E.
The authors contributing to this series are some of the best critical thinkers in their field of study.Dr. Rich SchuttlerPro Progress AcademyPhoenix, AZ
Dr. Cheryl is a very brilliant woman, teacher, coach, friend, and a leader. I was attracted to her because of her unselfishness, and a willing heart to not only share the knowledge she has with those around her, but also to empower them to look beyond themselves. Dr. Cheryl, I thank you for everything, your wisdom, coaching, and for giving me a wing to fly on. You are an amazing strong woman and a great friend that shares all she has!Eva KatushabeLas Vegas, NV
Publishing is an expensive venture, time consuming, and most times heartbreaking just trying to get through the door. Who has an easy time with rejection of what may be potentially life changing theories? Join The Refractive Thinker® Family where academic writing is economically published.Dr. Beverly CarterNew Rochelle, New York
The Refractive Thinker Press is an established brand, doing an incredible job marketing the books and authors on social media. My colleagues expressed their admiration for my publications, seeing my books on Amazon, Barns & Nobles, & other websites/bookstores. I have been invited to several Think-Tanks, fellowships, and Visiting Scholar appointments, where different committee members cited seeing my books in blogs, press-releases, Google Scholar, and university libraries. The RT press increased … Read moreDr. Emad RahimEndowed Entrepreneur-in-Residence, Oklahoma State University Visiting Scholar, Rutgers University
Dr. Cheryl is one of the most vibrant, intelligent, and creative individuals, I have ever worked with.Dr. Laura GrandgenettCassville, WI
To find the hidden open positions, you have to network with the ‘righ’t people and the members of The Refractive Thinker® community are ‘the right people’. After a recent layoff, I reached out to The Refractive Thinker® community to assist in my job search. Success!Dr. Karleen YappColorado State University-GlobalDelran, New Jersey
The Refractive Thinker® is a roadmap that discusses many dimensions of change management.Mary Beth HartlebPrism Global Management GroupHenderson, NV
Publishing in The Refractive Thinker® gives me more networking visibility. The prestige that comes with involvement in writing for The Refractive Thinker® is clear.Dr. Judy Fisher-BlandoCapella UniversityLa Mirada, CA
My promotion to full Professor was just approved. According to the feedback I’ve received, my chapter in The Refractive Thinker was a factor in establishing my scholarship credentials.Dr. Joseph PughProfessor
Dr. Richard J. Basch currently resides in the historic town of Oceanside, California. Dr. Richard, affectionately known as DR. B or RB to his students and colleagues, is the Executive Vice President of AMADA Senior Care, and the founder and CEO of GoodFran Franchise Consulting, LLC. Dr. Richard is a lifelong student of all things business, and routinely provides consulting services to franchise systems and small-to-medium size businesses (SMEs) regarding a host of small business-related topics.
Professional certifications include: Certified Franchise Executive (CFE), Project Management Professional (PMP), Certified Senior Advisor (CSA), and Nationally Certified Readmissions Professional (NCRP), among others.
Dr. Basch is also an active member of the International Franchise Association, the Project Management Institute, the National Readmission Prevention Collaborative, the Society of Certified Senior Advisors, and the Delta Epsilon Tau and Golden Key international honor societies.
As a sought-after, C-level business performance strategist with a long track record of driving small business revenue and profitability, Dr. Basch has consulted with well over 1,000 small businesses since founding GoodFran Franchise Consulting in 2012. From team building and coaching, to strategic alliances and sales strategies, Dr. Basch is a passionate advocate of small businesses, and in particular, the senior care sector. In addition to his business and consulting-related accomplishments, Dr. Basch is a best-selling author, and his book Behind the Franchise Curtain – The Ten Key Elements of Franchising has garnered national attention and praise