RT XIX Chap 5 A Leader's Guide to Employee Engagement
From the Book: The Refractive Thinker® Vol XIX: Social Media: Changing the World Through Communication


It is important to understand the strategies that business leaders use to overcome or mitigate the challenges of disengaged employees and encourage employee engagement. The business problem used in this single case study is that disengaged employees contribute to low productivity and low organizational performance because some business leaders lack successful strategies to overcome or mitigate the challenges of disengaged employees and encourage employee engagement. The findings contribute to social change by providing business leaders with possible solutions for improving organizational performance and retention, providing job opportunities within the local community, and contributing to the stability of the local community. Leaders should develop an effective employee–leader relationship to improve employee performance (Hayden, Fourné, Koene, Werkman, & Ansari, 2017). Lightle, Castellano, Baker, and Sweeney (2015) found that employees who perceive that they receive support from their leader feel inclined to increase their emotional commitment and engagement. Job alignment, or hiring the right people in the right place, is an important part of ensuring employee engagement (Alagaraja & Shuck, 2015). In Kahn’s theory, cognitively engaged team members share a common purpose (Shuck et al., 2015). Employees become good team members when they connect to leaders who ensure positive interactions. Business leaders need to determine what strategies are relevant for their business type. Leaders should develop and implement an engagement strategy, intended to improve the economic and financial performance of the business. Recommendations for future research included performing a multiple case study, which will provide a deeper understanding of the concept, focus research efforts on employee engagement strategies in other geographical regions and other companies in the same industry. Future researchers can consider conducting a mixed methodology study, which would allow for statistical explanations, supported by qualitative observations, of employee engagement strategies.
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