RT Vol XX: Chap 4 Small Business Response to a Global Crisis
From the Book: The Refractive Thinker: Vol XX: Crisis Management: Effective Business Solutions for Emergency Situations


The small business industry experienced unprecedented effects during the 2020 pandemic and was not prepared to handle the repercussions. Stay-at-home orders resulting from the 2020 pandemic affected small business owners ranging from loss of revenue, income, services, and security in communities across the United States. Federal assistance was available for small business owners who needed relief. Nonessential small businesses, specifically hair and nail salons, dental and healthcare practices, hotels and restaurants, personal security, building and ground maintenance services, and cleaning and maintenance services are the focus of this chapter.

The closure of nonessential businesses caused a loss of revenue to the communities, loss of medical providers and access to healthcare for non-2020 pandemic-related illnesses, loss of income for service employees, loss of security in the communities, and loss of services that keep the communities clean and sanitary (Correia et al., 2020). The authors of this chapter evaluated how small business owners responded to the 2020 pandemic and how they can prepare for future crises (Bartik et al., 2020). By taking a refractive thinking approach, small business owners sought to identify essential services they could add to their businesses so they could make a profit while their primary business service was closed.