Dr. Cheryl is one of the most vibrant, intelligent, and creative individuals, I have ever worked with.Dr. Laura GrandgenettCassville, WI
Publishing in The Refractive Thinker® gives me more networking visibility. The prestige that comes with involvement in writing for The Refractive Thinker® is clear.Dr. Judy Fisher-BlandoCapella UniversityLa Mirada, CA
The Refractive Thinker® series will help you integrate refractive thinking into your core strategies.Brian JudBook Marketing WorksAvon, CT
The authors contributing to this series are some of the best critical thinkers in their field of study.Dr. Rich SchuttlerPro Progress AcademyPhoenix, AZ
The Refractive Thinker® is a roadmap that discusses many dimensions of change management.Mary Beth HartlebPrism Global Management GroupHenderson, NV
My promotion to full Professor was just approved. According to the feedback I’ve received, my chapter in The Refractive Thinker was a factor in establishing my scholarship credentials.Dr. Joseph PughProfessor
Dr. Cheryl developed a totally new approach to publishing for The Refractive Thinker.®.Dr. Edward KnabEmbry Riddle UniversityPalm Springs, CA
The Refractive Thinker Press is an established brand, doing an incredible job marketing the books and authors on social media. My colleagues expressed their admiration for my publications, seeing my books on Amazon, Barns & Nobles, & other websites/bookstores. I have been invited to several Think-Tanks, fellowships, and Visiting Scholar appointments, where different committee members cited seeing my books in blogs, press-releases, Google Scholar, and university libraries. The RT press increased … Read moreDr. Emad RahimEndowed Entrepreneur-in-Residence, Oklahoma State University Visiting Scholar, Rutgers University
“Dear Dr. Cheryl Lentz: As we are working towards completing my book, I find that your editing is very thorough and detailed. I wish many college professors can learn from your style”. Zack Hasan, Ph.D., P.E.
Publishing is an expensive venture, time consuming, and most times heartbreaking just trying to get through the door. Who has an easy time with rejection of what may be potentially life changing theories? Join The Refractive Thinker® Family where academic writing is economically published.Dr. Beverly CarterNew Rochelle, New York
RT Vol XX: Chap 4 Small Business Response to a Global Crisis
From the Book: The Refractive Thinker: Vol XX: Crisis Management: Effective Business Solutions for Emergency Situations
SummaryThe small business industry experienced unprecedented effects during the 2020 pandemic and was not prepared to handle the repercussions. Stay-at-home orders resulting from the 2020 pandemic affected small business owners ranging from loss of revenue, income, services, and security in communities across the United States. Federal assistance was available for small business owners who needed relief. Nonessential small businesses, specifically hair and nail salons, dental and healthcare practices, hotels and restaurants, personal security, building and ground maintenance services, and cleaning and maintenance services are the focus of this chapter.
The closure of nonessential businesses caused a loss of revenue to the communities, loss of medical providers and access to healthcare for non-2020 pandemic-related illnesses, loss of income for service employees, loss of security in the communities, and loss of services that keep the communities clean and sanitary (Correia et al., 2020). The authors of this chapter evaluated how small business owners responded to the 2020 pandemic and how they can prepare for future crises (Bartik et al., 2020). By taking a refractive thinking approach, small business owners sought to identify essential services they could add to their businesses so they could make a profit while their primary business service was closed.