RT Vol XV: CH 1: Like Us, Follow Us, Support Us
From the Book: The Refractive Thinker® Vol XV: Non Profits: Strategies for Effective Management


Leaders of nonprofit organizations (NPOs) will successfully raise awareness of services and charitable needs with a written social media strategy. This chapter will provide an analysis of the benefits of different social media applications and success stories of the NPO leaders who took advantage of applying marketing tactics on the most popular social media platforms. Social media applications explored include Facebook, Twitter, Pinterest, blogging, Instagram, and YouTube. The NPO leaders making good business decisions with documented strategies based on successful social media strategies develop a marketing campaign that will reach out to a broader audience of social media users; therefore, create a better opportunity of marketing success and consumer desire to donate to the NPO.
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