Chapter 3: Going Green—Motivating Leaders to Embrace Environmentally Sustainable Business Practices
From the Book: The Refractive Thinker®: Vol. VIII: Effective Business Practices for Motivation and Communication


Ninety percent of United States businesses are Small and Medium Enterprises (SMEs). Scholars and practitioners must understand how to motivate the largest group of leaders in the workforce, leaders of (SMEs), to embrace environmentally sustainable practices. Society demands that leaders move beyond solely addressing economic prosperity within the company. The purpose of this chapter is to provide a review of research conducted in 2012—research that focused on motivating leaders in a SME to embrace green initiatives. Armed with the knowledge that 90% of American companies are considered small, the next question is easy to answer--Should citizens care about the actions of one small U.S. firm?