Chapter 9: Globalization of Body Language
From the Book: The Refractive Thinker®: Vol IV: Ethics, Leadership, and Globalization


With easier travel, international media, and access to new information technology, globalization has recently become a defining buzzword in most cultures. Once, international was the appropriate way to explain the operations of multinational business. Globalization is the new term that describes interests and operations not only in most countries, but also in those operations that “functionally divide their activities in different countries, producing one part of a product here,another part there, assembling the elsewhere, marketing them throughout the world and controlling and coordinating all these activities from a home base” (De George, 2006, p. 537). Globalization is the process of interaction and integration among communities,organizations, and governments of different nations. This process“has an effect on the environment, on culture, on political systems,on economic development and prosperity, and on human physical well-being in societies around the world” (The Levin Institute, 2010, p. 1). Cultural communication, including how individuals define their local and communal identity, is the ways and methods members communicate with each other through body language. By extension,the global nature of intercultural communication is no longer an option, but a necessity for leaders and followers alike; good nonverbal communication skills are part of a progressive professional portfolio and a distinct advantage to those who can master the hidden messages of body language, the focus of this chapter.