Chapter 5: The Phenomenological Research Method as a Valid Human Sciences Research Tool Into the Investigation of Human Behavior
From the Book: The Refractive Thinker®: Vol. II: Research Methodology


Phenomenology has gained wide acceptance within the scholarly community, particularly over the last two decades. It is now recognized as a viable and robust research methodology for gaining insight into human behavior, particularly when numbers simply cannot tell the entire story. The beauty of phenomenology, in particular, is its ability to take the researcher into the unknown about a particular life event such that the knowledge gained adds significantly to the body of knowledge about the phenomenon and will often open new avenues of research to help humans gain a better understanding of themselves and their relationship to their world. The discussion that follows will illustrate the application of phenomenological inquiry for a significant phenomenon that occurs daily in the business community – decision-making.
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