Chapter 5: A Contextual Applied Research Analysis of Negative Public Perceptions
From the Book: The Refractive Thinker®: Vol. VI: Post-Secondary Education


Human service and non-profit organizations play a pivotal role in community aid and development. This role has become more critical in times of economic hardship, when the community is in need of support and assistance. This paper provides an applied research analysis of the origin and use of the term “ghetto” by clients and employees in four community centers in Syracuse, New York, that service clientele of low socioeconomic status. The paper explores and develops methods to counteract this organizational stereotype, which is critical because public perception and credibility can influence whether people in the community use the services of these organizations. The goal of this analysis is to provide solutions that can positively influence practices in human service organizations in urban settings.