Chapter 4: Leadership Strategies for Embedding Innovation in Organizational Culture
From the Book: The Refractive Thinker®: Vol. V: Strategy in Innovation


Organizations that want innovation to be a core competency for competitive advantage must have cultures that nurture new ways of doing things and turn those ideas into opportunities. Too much of the focus on innovation has been on the technology of new products and services, when in reality, work environments where people feel accountable for operational excellence and customer satisfaction generate more breakthroughs than research labs. Creating a culture of innovation is a leadership challenge addressed with strategies of influence that motivate and develop individuals and collective work through behaviors, practices, processes and tools that become the cultural foundation of the organization.
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