Cheryl is a special leader and visionary, a strong APA editor, and evolving publisher, and a great speaker. She is not afraid to fail in order to succeed and as a result accomplishes more than others might attempt.Dr. Tom WoodruffWalden UniversityGeorgetown, TX
To find the hidden open positions, you have to network with the ‘righ’t people and the members of The Refractive Thinker® community are ‘the right people’. After a recent layoff, I reached out to The Refractive Thinker® community to assist in my job search. Success!Dr. Karleen YappColorado State University-GlobalDelran, New Jersey
The Refractive Thinker® series will help you integrate refractive thinking into your core strategies.Brian JudBook Marketing WorksAvon, CT
Dr. Cheryl is a very brilliant woman, teacher, coach, friend, and a leader. I was attracted to her because of her unselfishness, and a willing heart to not only share the knowledge she has with those around her, but also to empower them to look beyond themselves. Dr. Cheryl, I thank you for everything, your wisdom, coaching, and for giving me a wing to fly on. You are an amazing strong woman and a great friend that shares all she has!Eva KatushabeLas Vegas, NV
Publishing in The Refractive Thinker® gives me more networking visibility. The prestige that comes with involvement in writing for The Refractive Thinker® is clear.Dr. Judy Fisher-BlandoCapella UniversityLa Mirada, CA
My promotion to full Professor was just approved. According to the feedback I’ve received, my chapter in The Refractive Thinker was a factor in establishing my scholarship credentials.Dr. Joseph PughProfessor
The authors contributing to this series are some of the best critical thinkers in their field of study.Dr. Rich SchuttlerPro Progress AcademyPhoenix, AZ
Dr. Cheryl is one of the most vibrant, intelligent, and creative individuals, I have ever worked with.Dr. Laura GrandgenettCassville, WI
The Refractive Thinker Press is an established brand, doing an incredible job marketing the books and authors on social media. My colleagues expressed their admiration for my publications, seeing my books on Amazon, Barns & Nobles, & other websites/bookstores. I have been invited to several Think-Tanks, fellowships, and Visiting Scholar appointments, where different committee members cited seeing my books in blogs, press-releases, Google Scholar, and university libraries. The RT press increased … Read moreDr. Emad RahimEndowed Entrepreneur-in-Residence, Oklahoma State University Visiting Scholar, Rutgers University
“Dear Dr. Cheryl Lentz: As we are working towards completing my book, I find that your editing is very thorough and detailed. I wish many college professors can learn from your style”. Zack Hasan, Ph.D., P.E.
Chapter 2: The Delphi Epiphany: Research into Emerging Market Success Factors
From the Book: The Refractive Thinker®: Vol. II: Research Methodology
SummaryThe Delphi Epiphany is an intriguing look at identifying the success factors associated with global emerging market success. It describes a research methodology, when applied correctly, is capable of uncovering some most amazing findings. The article demonstrates that research methodology can have a profound affect on outcomes and that Delphi techniques unique application of both qualitative and quantitative methods combine to form a powerful research tool capable of producing a significant and unique understanding of the subject matter.
The article describes the rather unique application of the Delphi research technique, as well as the process and relevance to the global emerging markets. It demonstrates the benefits of using life experience as a method of avoiding proprietary business information and discusses the process application upon which the research model was based. The article will provide the reader with sufficient insight to understand the unique research methodology and the application which made this epiphany possible.
The research identifies three emerging market strategies that combine into a powerful system that tends to move the organization toward the market rather than the traditional method of moving the market toward the organization. The top three success factors translated into much more than simple elements of success, they translate into a powerful system for emerging market success. When viewed in the context of a system, these success factors provide both insight and an epiphany for understanding emerging market success.