Ch 9: Collaborative Innovative Leadership and Emerging Social Media Technologies
From the Book: The Refractive Thinker®: Vol. IX: Effective Business Practices in Leadership and Emerging Technologies


The use of social media is undoubtedly a strategic direction for business. The reasons for business use of social media proliferate with the latest innovations on the market in each business cycle. As digital consumers continue to anticipate and learn in the rapidly changing world of emerging social media technologies and related inventions, the business world must also embrace new forms of leadership to blaze the trail of invention and discovery in this challenging era. Strategic collaboration for innovation is demanded in the global economy where differing goals are brought into focus through virtual work teams and executives placed around the world.

Collaborative Innovative Leadership is a new leadership model, which is born of necessity as new technologies enable collaborative business processes to forge a novel generation of creative business leaders. This chapter provides a refractive perspective at the collaborative nature of the business world. In addition, the researchers examine the evolution of Collaborative Innovative Leadership that has emerged through the growth of social media technologies. This research highlights the fusion and transformative power of 21st century innovation processes.