RT Vol II

Foreword
Author(s): Dr. Jody L. Sandwisch, Stuart C Bailey

buy_now_smChapter 1: The Delphi Primer: Doing Real-World or Academic Research Using a Mixed-Method Approach
Author(s): Dr. Elmer B. Hall

This primer provides an overview on when and how to use the Delphi Method, a spectacular tool for mixed-method research. The Delphi technique provides the ability to first qualify the issues in the research area and then quantify those issues in subsequent rounds. One of the key benefits of Delphi research is its flexibility, often using experts when the actual participants from true target population are impossible to survey. This article reviews the many applications and best practices in using the Delphi method. The Delphi technique is uniquely suited for many types of academic, government policy and business research and it will be utilized much more extensively in the future.

buy_now_smChapter 2: The Delphi Epiphany: Research into Emerging Market Success Factors
Author(s): Dr. Edward F. Knab

The Delphi Epiphany is an intriguing look at identifying the success factors associated with global emerging market success. It describes a research methodology, when applied correctly, is capable of uncovering some most amazing findings. The article demonstrates that research methodology can have a profound affect on outcomes and that Delphi techniques unique application of both qualitative and quantitative methods combine to form a powerful research tool capable of producing a significant and unique understanding of the subject matter.

The article describes the rather unique application of the Delphi research technique, as well as the process and relevance to the global emerging markets. It demonstrates the benefits of using life experience as a method of avoiding proprietary business information and discusses the process application upon which the research model was based. The article will provide the reader with sufficient insight to understand the unique research methodology and the application which made this epiphany possible.

The research identifies three emerging market strategies that combine into a powerful system that tends to move the organization toward the market rather than the traditional method of moving the market toward the organization. The top three success factors translated into much more than simple elements of success, they translate into a powerful system for emerging market success. When viewed in the context of a system, these success factors provide both insight and an epiphany for understanding emerging market success.

buy_now_smChapter 3: The Modified ‘Ask-the-Experts’ Delphi Technique: The Conundrum of Human Resource Experts on Management Participation
Author(s): Dr. Cheryl A. Lentz

The purpose of this chapter is to present the 2007 Lentz Dissertation study which was based on the application of a quantitative correlational explanatory method, using a modified Ask-the-Experts Delphi technique to determine if the traditionally held view of the strategic management process where strategic decision making had once been entrusted solely to the organization’s top management was still valid. Historically, only those in senior leadership positions within the executive office were felt to understand and employ strategic literacy in order to possess the skill, knowledge, and expertise to most effectively formulate corporate strategy and make strategic decisions. The purpose of the present study was to extend the foundational work of Wooldridge and Floyd from their 1990 study, using the modified Delphi Technique to look at the significance of additional employee involvement in the strategic decision-making process as it correlates to organizational performance.

buy_now_smThe Delphi Primer: Chapters 1, 2, and 3 Bundled.

 Authors: Dr. Elmer Hall, Dr. Ed Jordan, & Dr. Cheryl Lentz

buy_now_smChapter 4: Stages of Internet Adoption in Preventive Health:An Exploratory Diffusion Study of a Community-Based Learning Venue for 60+ Year-Old Adults

Author(s): Dr. Dee Cortner

Seniors could improve the quality of their lives while saving themselves healthcare expenses with Web-enabled health education programs; however, research methods are almost nonexistent to establish this evidence base. This community-based intervention demonstrated the feasibility of empowering older adults to use the Internet to find credible health information (Cortner, 2006). A quasi-experimental study design explored the idea of seniors using the Internet to find and download reliable preventive health information that could assist in their own health. The study investigated the process of change in a community-based trial that showed promise of diminishing the older adults’ unique digital divide. The researcher/author offers the Health Information Internet (HII) Class Questionnaire as an open-source instrument for nonprofit use.

buy_now_smChapter 5: The Phenomenological Research Method As a Valid Human Sciences Research Tool Into the Investigation of Human Behavior
Author(s): Dr. Barbara Turner

Phenomenology has gained wide acceptance within the scholarly community, particularly over the last two decades. It is now recognized as a viable and robust research methodology for gaining insight into human behavior, particularly when numbers simply cannot tell the entire story. The beauty of phenomenology, in particular, is its ability to take the researcher into the unknown about a particular life event such that the knowledge gained adds significantly to the body of knowledge about the phenomenon and will often open new avenues of research to help humans gain a better understanding of themselves and their relationship to their world. The discussion that follows will illustrate the application of phenomenological inquiry for a significant phenomenon that occurs daily in the business community – decision-making.

buy_now_smChapter 6: A Qualitative, Ethnographic Review of Teachers’ and Administrators’ Perceptions of a Prescribed Writing Program: A Requisite for Educational Leaders
Author(s): Dr. Neysa T. Sensenig

The 2009 Sensenig study adds to qualitative, ethnographic methodology by reviewing the perceptions of teachers’ and administrators’ who teach young children how to write in a writing workshop setting using the prescribed writing instruction model 6+1 Trait® Writing Model. 6+1 Trait® is a trademark belonging to Northwest Regional Educational Laboratory (6+1 Trait®). Through individual and focus group interviews, the 2009 Sensenig study identified patterns of thoughts and behaviors that led Sensenig to recommend teachers become writers; and, educational leaders can promote this recommendation through fostering professional development and learning communities. The purpose of this research methodology required the researcher to participate in the data collection and to adapt to research circumstances beyond the researcher’s control (Lecompte & Schensul, 1999). The findings of this research methodology required Sensenig to reflect upon personal knowledge and experience in the teaching of writing to seek themes and remedies to sustain a sound writing program.

buy_now_smChapter 7: Exploring Consumer Perceptions of Global Branding and Iconization
Author(s): Dr. Gail Ferreira

Global usage of the Internet continues to increase exponentially, yet non-English-speaking audiences misperceive the meanings of corporate communiqués. Diverse communities of global consumers purchase products based on a positive image of the product as reflected in the content found on the Internet, and social networking applications such as DIGG, Facebook, Flickr, MySpace, Twitter, and YouTube, which includes text, images, and icons. Corporate leaders may not have an awareness of the common elements present in successful Internet communiqués as comprehended by different cultures. In this article, a qualitative, phenomenological data analysis was used to explore the perceptions and feelings of a purposive sample of participants regarding content found on global corporate Internet applications. Each participant in the study spoke English or a combination of English and Spanish and explored their perceptions and feelings regarding global Internet applications. The following five themes emerged from the research results regarding consumer perceptions of global Internet applications: (a) product, (b) information, (c) people, (d) simplicity, (e) and brands. Information gleaned by this study regarding consumer behavior can be incorporated into a comprehensive global marketing campaign that can be used by leaders to expand business internationally.

buy_now_smChapter 8: Use of Spearman’s Rank Correlation to Determine Pilot Survey Validity for Doctoral Dissertation on Workplace Bullying
Author(s): Dr. Judy Fisher-Blando

Workplace bullying is a problem and is an important organizational and social concern. In 2007, Judy Blando performed a study examining workplace bullying and its effect on job satisfaction and productivity. The research showed how bullying behavior affects a target’s ability to perform their jobs, which can impact the morale of employees and the financial performances of an organization. Prior to beginning actual data collection, a pilot study, or ‘trial run,’ was conducted to ensure the survey materials and procedures were clear and did not evoke any confusion from the participants. The pilot study produced data to validate the proposed research questionnaire. Using Spearman’s rank correlation coefficient or Spearman’s rho, a pilot study can be a tool used to assess how well an arbitrary monotonic function, preserving the given order, could describe the relationship between two variables without making any other assumptions about the particular nature of the relationship between two measurement variables and one ‘hidden’ nominal variable. Spearman’s Rank Correlation compared the pilot study’s results for Workplace Bullying to Namie’s 1998 non-scientific survey data, which was used in the scientific study for the doctoral dissertation Aggressive Behavior: Workplace Bullying and Its Effect on Job Satisfaction and Productivity. The final data in this study found that 75% of participants reported being a target of a bullying or witnessing mistreatment of others sometime throughout their careers.

buy_now_smChapter 9: The Elements of the Gaze: Building Internal Coherence in Research Design
Author(s): Dr. Linda Wing

Effective research design requires a researcher to understand research method and its scientific qualities (Coopers & Schindler, 2005), as well as the unique footprint of the researcher perspective (Bentz and Shapiro, 1998). Qualities of the problem and research questions emerge at this intersection for a thorough exploration within the research study. While some researchers depict the development of a research process as a linear one (Coopers & Schindler, 2005, p. 58), this article examines the process as a circular one; one which turns back on itself until optimal clarity is reached. Inquiry properly applied in the development phase of the study can offer a level of clarity in the design of the study which may offer optimal research results. The Elements of Gaze Model offers a model of the relationship between the researcher perspective, the method approach, the problem statement and research questions to be used in research design. The model, together with its inquiry based approach, offers the possibility of clarity of design resulting in superior research outcomes and the understanding which results

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