Chapter 6: The Power of the River of Character in Organizations
From the Book: The Refractive Thinker®: Vol IV: Ethics, Leadership, and Globalization


This paper summarizes the results of an ethnographic research study that discovered the River of Character as the dominant cultural artifact in character-based business. The study explored how leaders nurtured a culture of character that led to superior company performance. The paper describes the underlying artifacts and practices that helped leaders and employees achieve exceptional results and positively affect client buying decisions and satisfaction. Results of character-based culture included higher sales, customer retention, and profitability for the business and high productivity, retention, and satisfaction with regard to employees. Customers and suppliers preferred doing business with employees working within a character-based culture. This paper outlines the implications of the River of Character on organizational effectiveness in other settings.
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