Chapter 6: Globalizing Your Business: A Practical Approach to International Expansion
From the Book: The Refractive Thinker®: Vol. I: An Anthology of Higher Learning


Summary

The past 25 years have been characterized by an unprecedented amount of change. These changes are manifest in our business communities through the powerful influence of globalization and have fundamentally changed the nature and dimension of business strategy (Eisenhardt, 2002). World events and the global integration of the 1990’s have changed our political, economic, and business realities forever...
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