Dr. Cheryl is one of the most vibrant, intelligent, and creative individuals, I have ever worked with.Dr. Laura GrandgenettCassville, WI
Publishing in The Refractive Thinker® gives me more networking visibility. The prestige that comes with involvement in writing for The Refractive Thinker® is clear.Dr. Judy Fisher-BlandoCapella UniversityLa Mirada, CA
The Refractive Thinker® series will help you integrate refractive thinking into your core strategies.Brian JudBook Marketing WorksAvon, CT
The authors contributing to this series are some of the best critical thinkers in their field of study.Dr. Rich SchuttlerPro Progress AcademyPhoenix, AZ
The Refractive Thinker® is a roadmap that discusses many dimensions of change management.Mary Beth HartlebPrism Global Management GroupHenderson, NV
My promotion to full Professor was just approved. According to the feedback I’ve received, my chapter in The Refractive Thinker was a factor in establishing my scholarship credentials.Dr. Joseph PughProfessor
Dr. Cheryl developed a totally new approach to publishing for The Refractive Thinker.®.Dr. Edward KnabEmbry Riddle UniversityPalm Springs, CA
The Refractive Thinker Press is an established brand, doing an incredible job marketing the books and authors on social media. My colleagues expressed their admiration for my publications, seeing my books on Amazon, Barns & Nobles, & other websites/bookstores. I have been invited to several Think-Tanks, fellowships, and Visiting Scholar appointments, where different committee members cited seeing my books in blogs, press-releases, Google Scholar, and university libraries. The RT press increased … Read moreDr. Emad RahimEndowed Entrepreneur-in-Residence, Oklahoma State University Visiting Scholar, Rutgers University
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Chapter 2: The Delphi Epiphany: Research into Emerging Market Success Factors
From the Book: The Refractive Thinker®: Vol. II: Research Methodology
SummaryThe Delphi Epiphany is an intriguing look at identifying the success factors associated with global emerging market success. It describes a research methodology, when applied correctly, is capable of uncovering some most amazing findings. The article demonstrates that research methodology can have a profound affect on outcomes and that Delphi techniques unique application of both qualitative and quantitative methods combine to form a powerful research tool capable of producing a significant and unique understanding of the subject matter.
The article describes the rather unique application of the Delphi research technique, as well as the process and relevance to the global emerging markets. It demonstrates the benefits of using life experience as a method of avoiding proprietary business information and discusses the process application upon which the research model was based. The article will provide the reader with sufficient insight to understand the unique research methodology and the application which made this epiphany possible.
The research identifies three emerging market strategies that combine into a powerful system that tends to move the organization toward the market rather than the traditional method of moving the market toward the organization. The top three success factors translated into much more than simple elements of success, they translate into a powerful system for emerging market success. When viewed in the context of a system, these success factors provide both insight and an epiphany for understanding emerging market success.