Chapter 10: Hiding in Plain Sight: How Refractive Thinking Found Three New Independant Variables
From the Book: The Refractive Thinker®: Vol. II: Research Methodology, Second Edition


Influenced by Thomas Kuhn’s philosophy of science, Dr. Steve Woods presents a synopsis of his radical research into adoption of information technology. The persistent problem of disappointing returns on investments in new information technology (IT) has encouraged information systems research regarding adoption determinants, yet 40 years of research explains only 70% of IT adoption factors (Venkatesh et al., 2003). This study is a departure from tradition in both the participants studied and the application of never before examined independent variables of personality. Participants in this study were IT decision makers empowered to acquire Web-based hiring system technologies. Independent variables of Web-based hiring system adoption were measured by a personality assessment used for workplace hiring. Logistic regression of the personality assessments of 423 participants revealed that three new variables, numeric reasoning, attitude, and people service, significantly predicted 12 to 16% of adoption. Dr. Woods suggests that these results were achieved through refractive thinking.
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